How Does Social Media Help With SEO?
There is a lot that goes into Google’s algorithm for determining which websites should show up on the first page of search results for specific keywords and phrases. Some of these factors include how many times the keyword or phrase is on the website’s page, how much supporting content is on that website, how many pages the website has overall, and how popular that site is. Let us take a look at the last factor that we mentioned: how popular the site is. Now how can Google and other search engines determine how popular a site is? This is possibly the easiest factor for the various search engines to calculate. There are some different numbers that are used to calculate even this one factor.
First, Google search engines will look at how much traffic the website gets to all of the pages within the site. Second, search engines calculate how much time users spend on the site compared to competitors. Third, search engines measure how many pages people tend to visit the site. Finally, search engines determine how many times that website is mentioned on other websites and social media platforms. Search engines consider a website “mentioned” if it is linked to because otherwise there is no way for the computers to recognize that a the website has been referenced.
Benefits of Using Social Media for SEO
A lot of SEO experts will manipulate how accessible a website appears in Google and Yahoo’s eyes by buying up domains that have previously been trustworthy sites and posting content with links to their websites on them. The domains will transfer a lot of what Maryland SEO specialists call “link juice” onto their clients’ websites. The link juice will make client websites seem more legitimate, popular, and trustworthy, and you will typically see the customer websites become more and more successful and climb the rankings of search engine results.
While these websites are great for achieving results, they can be very expensive to buy, maintain, and the host. This is where social media platforms enter the picture. Social media websites are great because you do not have to pay for them, but you can use them to post a link to your website. These links will transfer some of the link juice from the social media site to your website or your clients’ websites. Isn’t that awesome? You can get very similar results without spending all of the money! It could take a little longer, but be patient because once it works, you will be the most successful SEO expert in the business.